I have noticed an increase in people reaching out for help after buying a puppy and realizing they might not have gotten exactly what they were hoping for. There is a real need for more education on this breed. A number of ‘pop up’ breeders are literally cashing in on the upsurge of popularity in Staffordshire Bull Terriers.
In an effort to educate we are working on marketing ideas to try to reach people BEFORE they purchase a Stafford puppy so we can make sure they are well equipped with all the information they need to make a good purchase from a breeder who will support and mentor them, a breeder who is involved in more than ‘making puppies’, a breeder who does (and can prove) all breed appropriate health testing, a breeder who will take back a dog they have produced for any reason at any time, a breeder who is involved in breed rescue, a breeder who is well educated on the breed – an honest preservation breeder.
You deserve to bring home a puppy who has been enriched and raised in a loving home environment for the first 8-12 weeks of its life. You deserve the correct temperament. You deserve a happy and healthy, well adjusted puppy. A Stafford puppy should be confident, eager to learn and energetic. Whether or not your breeder feeds raw, naturally rears or not – they should be a well respected active member of the Stafford community. Help us help you!
The new marketing campaign will be designed to target regular people looking for a puppy so they have this information in hand! Tell us what you search for when looking online – tell us what you expect to find – tell us your thoughts on what you are finding when searching. Send an email to wavemakerstaffords @gmail.com with the subject: Stafford Search Study so that we can put together a helpful education campaign.